Joo Chiat boutique Singapore
Joo Chiat Boutique
A women’s boutique in the heart of Joo Chiat, surrounded by Peranakan heritage, colourful shophouses and lifestyle destinations.
Visit Our Boutique
A Women’s Boutique in Singapore’s Heritage District
Pure Story is located at 275 Joo Chiat Road, one of Singapore’s most distinctive neighbourhoods. Joo Chiat is known for its colourful Peranakan shophouses, heritage atmosphere, cafes, bakeries and walkable lifestyle streets. For many visitors, the area is not only a place to shop, but a place to experience culture, colour and local character.
This location is an important part of Pure Story’s identity. Our boutique sits within a neighbourhood where architecture, lifestyle and fashion naturally meet. Customers can explore Joo Chiat’s heritage streets, visit nearby cafes and discover Pure Story as part of a slower, more personal shopping experience.
Why Joo Chiat Matters to Pure Story
Pure Story’s clothing is designed around the idea that every woman has more than one story. Joo Chiat reflects that same idea. It is historical yet modern, local yet international, colourful yet refined. The neighbourhood gives our boutique a setting that supports our brand’s focus on Nanyang lifestyle, modern femininity and timeless design.
Our store is positioned between well-loved local lifestyle spots and cultural landmarks, making it easy for customers to combine shopping with a Joo Chiat walk, cafe visit or weekend outing.
Silk and Linen
Natural fabrics selected for comfort, elegance and Singapore’s warm climate.
Xiangyun Silk
Heritage fabric pieces for women who appreciate craftsmanship and cultural depth.
Modern Chinese Style
Oriental-inspired clothing designed to be modern, refined and wearable.
Collection Showcase
Available Joo Chiat Boutique Pieces
We are currently updating our boutique stock for this collection. Please check back soon or inquire via WhatsApp.
Inquire on WhatsAppA Boutique Experience, Not Fast Fashion
Pure Story invites customers to slow down, touch the fabrics, try on different silhouettes and receive styling suggestions. The in-store experience is central to the brand.
Plan Your Visit
Visit us at 275 Joo Chiat Road. We are open Monday to Thursday from 10:00 AM to 7:00 PM and Friday to Sunday from 10:00 AM to 8:00 PM.
Frequently Asked Questions
Where is Pure Story located?
Pure Story is located at 275 Joo Chiat Road, Singapore 427529.
What can I find at Pure Story?
Customers can find women’s dresses, skirts, tops, sets, silk pieces, linen styles, Xiangyun Silk garments and modern Chinese style clothing.
Is Joo Chiat a good area to visit?
Yes. Joo Chiat is known for Peranakan heritage, colourful shophouses, cafes, bakeries and boutique shopping.